Wednesday, August 8, 2012

200-millionth Toyota sets global milestone


MUSCAT — In 1935, the first Toyota — a G1 truck — was produced in the automotive department of Toyoda Automatic Loom Works, Ltd. Seventy-six years later the automaker has manufactured 199,999,999 more vehicles, reaching the 200 million milestone.

Marking the achievement, Toyota President Akio Toyoda said: “I wish to express my heartfelt appreciation to our customers the world over who made it possible for us to reach this milestone. I also have the most profound respect and gratitude for the efforts of all persons who were involved in developing, manufacturing and marketing Toyota and Lexus vehicles over the years. We are determined to make our cars even better, to continue to give our customers the best possible product. This is the common goal of our 300,000 Toyota staff members worldwide.”

The most-produced Toyota model is the Corolla, with total global production just shy of the 40 million mark at 39.08 million units making it the best selling car of all time. The 2013 Corolla has recently been launched in Oman. In it, state-of-the-art technology and superb design comes together perfectly. Elegantly crafted and loaded with special touches ... “the stylishly new Corolla Exclusive puts all others in the shade,” say those who have seen the marvel from up close.

The stylishly new Corolla Exclusive is available in Oman with many attractions that include front and rear body-kit, alloy wheels, chrome side protection moulding, turn signal indicators on the outer mirrors, rear-lip spoiler, chrome garnish fog lamp, chrome muffler cutter and several  redesigned features. New "exclusive" decals on both flanks add to its appeal.

An air of exclusivity is created by the rich woodgrain panelling that adorns the front console along with woodgrain steering wheel and gear shift knob. The bluetooth kit adds to the convenience. Generous head and legroom and superb fit and finish heighten the feel of relaxation.

Another star performer is the Toyota Camry — a model that has gone on to dominate the midsize family sedan segment for virtually all of the century, as consumers immediately embraced it for its high build quality, comfortable ride and impressive durability. Successive models of Camry have received top awards over the years and the consumers have always trusted the excellent quality, durability and reliability of this vehicle.

If we speak of the current Camry, we can conclude that it's the 'Best Camry Ever' on the basis of its bold, sophisticated design, an even spacious interior, improved driving characteristics and an even quieter ride.

With class-leading safety, fuel economy from its four-cylinder, 2.5-litre based power-train and multimedia technology, it is a truly 'a pride to own and a joy to drive'.

From Toyota's stable of triumphant thoroughbreds, the Land Cruiser rears its proud head higher. “There are a few vehicles that inspire my imagination,” says a Forbes magazine article, “Just say 'Land Cruiser' in my vicinity, and I’m off to the desert, or the jungle, or anywhere a million miles away from civilisation — at least in my mind,”

The object of Forbes' admiration, the Toyota Land Cruiser  is a 'Totally Unchallenged' 4WD. With cutting-edge innovations to its exterior and interior, it delivers high performance, safety and luxury, whether on the road or off.

Among other achievers in the Toyota range are Aurion, Avalon, Prado, Fortuner, FJ Cruiser, Yaris, Sequoia, Hilux, Coaster, among others. Each a favourite in their segment.
In Oman, Toyota soars far above the rest — both in terms of market share as well as customer retention. Its pride of place made possible by an outstanding product and the ever-reliable support of Saud Bahwan Group.

Added privileges available to Toyota customers include 6-year unlimited mileage protection plan, 98 per cent parts availability and a vast sales, service and spares infrastructure/facility network spanning Oman.

Courtesy of The Oman Daily Observer

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