Wednesday, July 11, 2012

Toyota Prius Plug-in Hybrid Gets Royal Treatment in Europe

The first production Toyota Prius Plug-in Hybrid in Europe was delivered to His Serene Highness Prince Albert II of Monaco, as the Japanese automaker employs some royal cachet to market the car.

The prince will use the Prius Plug-in Hybrid for "private purposes," said Toyota in a statement. The prince has a two-month loan on the car from Toyota, which notes that he currently has a standard Prius in his automotive stable.

Prince Albert may be Toyota's best unofficial salesman in Europe. A one-off Landaulet edition of the Lexus LS 600h hybrid took center stage at his 2011 wedding to Charlene Wittstock.

Of course, with the handover of the keys to the Prius Plug-in Hybrid, Monaco also gets to strengthen its position as one of the green leaders in Europe. Even though the principality is just 48 acres with a population of 35,000, it is also home to 424 free charging stations.

The link between European royalty and cars is a strong one. Witness the media frenzy that ensued after England's Prince William and commoner Kate Middleton celebrated their nuptials last year with a joyride in an Aston Martin DB6 Volante.

No comments:

Post a Comment