Thursday, September 27, 2012
Wednesday, September 26, 2012
Tuesday, September 25, 2012
- Booth with photo sharing and Toyota’s corporate philanthropy efforts
- Seat belt and child car seat safety demonstration and giveaways
- Opportunities to drive new Toyotas, including the Prius family of hybrid vehicles and the Texas-built Tacoma and Tundra pickup trucks
- Participation on education, health, business and technology panels by Toyota and its partners
Courtesy of Toyota USA
Wednesday, September 19, 2012
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Tuesday, September 18, 2012
At a Safety Research Forum here yesterday, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute (UMTRI) to conduct a major new study of 5,600 teens and adults. Results of the Teen Driver Distraction Study commissioned by the Toyota Collaborative Safety Research Center (CSRC) in July 2012 will be released incrementally as data is analyzed.
This scientific study is based on a national telephone survey of newly licensed drivers between ages 16 to 18 and parents of drivers in the same age group. A portion of the sample is comprised of teens and parents from the same household, one of the first studies to examine teen and parent driving behaviors in the same family.
Car Crashes Remain the Leading Cause of Teen Fatalities
“Motor vehicle crashes remain the number one cause of death for teenagers, claiming more than 3,000 lives in the U.S. each year,” said Chuck Gulash, CSRC Director. “We are pleased the Teen Driver Distraction Study will help parents and teens understand their roles as driving mentors and mentees. We look forward to working with the world-class researchers at UMTRI to build upon the strong body of academic research that already exists and sharing our findings and recommendations with the public.”
Dr. Tina Sayer, CSRC Principal Engineer stated that per mile driven, teens are four times more likely than other drivers to be involved in a crash. “In-car distractions can increase that risk even more,” she said “By examining the actions and expectations of teens and parents around the country, we will be able to dig deeper into how a teen’s driving behaviors differ from what their parents feel they have helped instill. This will allow us to develop even stronger recommendations, help change risky behaviors and ultimately help make teens safer drivers. As a safety researcher and parent, I am excited to see where the findings take us.”Dr. Ray Bingham, Research Professor at the University of Michigan Transportation Research Institute and head of the Young Driver Behavior and Injury Prevention Group added that the study is examining a broad range of distracted driving behaviors, including cell phones and texting, as well as a variety of other common behaviors that distract drivers and increase their risk of a crash. “In addition, while it takes a look at the distracted driving of teens, it also examines distracted driving by parents of teen drivers.” Bingham said “Finally, the study delves into the motivations and attitudes of parents and teens that lead them to engage in distracting behaviors while driving. This in-depth look at families will add to our understanding of distracted driving by teens and will yield useful results for researchers world-wide who are focused on enhancing teen driver safety,”
Toyota’s Advanced Safety Research and Wide-Ranging Commitment to Teen Driver Safety
Toyota’s work on the Teen Driver Distraction Study is led by its Collaborative Safety Research Center, which was launched in January 2011 with an unprecedented 5-year, $50 million commitment from the automaker. Based at the Toyota Technical Center (TTC) in Ann Arbor, the CSRC works closely with leading North American universities, hospitals, research institutions and federal agencies on projects aimed at developing new safety technologies that help reduce the number of traffic fatalities and injuries, particularly among the most vulnerable traffic populations, including children, teens, seniors and pedestrians. The CSRC follows an open research approach based on sharing Toyota talent, technology, and data with a broad range of institutions and regulators. The CSRC’s work on teen safety includes in-car, teen driver coaching system research with the Virginia Tech Transportation Institute.Toyota complements this research with extensive safety education programs for young drivers and their parents as well as direct outreach to consumers, including:
Toyota Driving Expectations, which provides hands-on, real world defensive driving courses that go far beyond what is taught in standard driver education courses;
Toyota Teen Driver, a national partnership with the Discovery Education to bring critical safe driving information and activities directly into schools; and
Additional teen safe driving partnerships with DoSomething.org and the National Safety Council.Courtesy of Toyota Newsroom
Monday, September 17, 2012
Thursday, September 13, 2012
TORRANCE, Calif., September 13 — Kyle Busch—whose 104 career wins across all three of its top series make him one of NASCAR’s top drivers in terms of diversity—is now hoping to head to the winner’s circle in a different kind of race: the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com). Busch—one of four racing stand-outs pitted against each other in the vehicle-modification build competition—is diving into a 2012 Toyota Camry SE and remaking it into the “Rowdy Edition” Camry, named for Busch’s nickname on the racing circuit, “Rowdy.”
Since the official “Rowdy” colors are black, red, and white, those colors predominate on the exterior and inside, where black and red leather Lexus IS-F bucket seats are being installed to complete the look.
Although the vehicle is not yet finished and the deadline for completion is looming, Busch is already pleased with what he sees. “This looks like something we should run at Daytona and Talladega,” he said. “The finished piece is going to look pretty good.”
It needs to look good to compete with the other contestants in the challenge: fellow NASCAR driver Clint Bowyer and his ultra-high-tech “Tekked-Out” Prius; NHRA Funny Car driver Alexis DeJoria and her “Tundra Prerunner” desert racer; and NHRA Top Fuel points leader Antron Brown, who is modifying a Sequoia for maximum speed.
All are competing for the Toyota Racing Dream Build Challenge title and a $50,000 check from Toyota to the driver’s chosen charity. A win by Busch will benefit the Kyle Busch Foundation, whose mission is to empower young men and women by fostering life experiences and helping them achieve their goals.
A 28-episode online reality series has been developed around the Toyota Racing Dream Build Challenge. Fans can catch up with Busch and his team in Episode 5 at http://www.youtube.com/v/hL_hJ9qG_9k&feature=relmfu. New episodes are uploaded regularly at www.ToyotaRacingDreamBuild.com.
Voting will open on October 20 and will continue through October 29. Fans will be able to vote once per day on Facebook, where they can also enter to win prizes, including a Toyota Racing “Dream Trip,” which will be given away to one lucky fan.
The final vehicle builds will be unveiled during Toyota’s press conference at the SEMA show in Las Vegas on Oct. 30. Fans will be able to tune in live to watch the entire press conference and see the winner announced in real time.
Wednesday, September 12, 2012
Tuesday, September 11, 2012
Monday, September 10, 2012
Much of what teens learn in school about driving is focused on the basic skills, not the root causes of teen driving crashes. That's why Toyota and Discovery Education have developed the Toyota Teen Driver program to start a dialogue between you — their primary source of information after their parents and friends — and them.Are you prepared to teach your students about avoiding distractions, and what it can mean if you don't? Answer the following questions to see if you're ready and up to the challenge.
Courtesy of Toyota Teen Driver.com
Thursday, September 6, 2012
Wednesday, September 5, 2012
The standard features of the Toyota Camry L include 2.5L I-4 178hp engine, 6-speed automatic transmission with overdrive, 4-wheel anti-lock brakes (ABS), side seat mounted airbags, curtain 1st and 2nd row overhead airbags, rear side-impact airbag, driver and passenger knee airbag, airbag occupancy sensor, air conditioning, 16" steel wheels, cruise control, ABS and driveline traction control, and a stability control.