With Toyota's College Grad Rebate Program, recent or new college grads receive a $1000 rebate on select new Toyota models. Do you know what a college grad can do with $1000? I took a creative approach to spreading the word by designing stickers to place where college grads could use that $1000.
Thursday, June 28, 2012
Wednesday, June 27, 2012
On average, consumers are paying $500 less for a new vehicle today compared with just one year ago, according to Kelley Blue Book, the auto price information company that operates KBB.com.
Kelley said the biggest year-over-year price declines are for vehicles offered by Japanese brands such as the Toyota Prius. Manufacturing of the Prius hybrid, which is built in Japan, was severely distrupted by the earthquake. Inventories in the U.S. fell to less than seven days' worth, and prices spiked. Now, however, the average transaction price for the Prius is about $2,500 less than a year ago.
“The average Honda model is selling for nearly $1,200 less than this time last year, and a Subaru, Mazda or Toyota is approximately $700 to $800 more affordable,” said Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book. “Compare this to the average year-over-year declines of less than $500 for Ford, Chrysler and General Motors.”
The lower prices have allowed the Japanese brands to regain a portion of their lost market share in the U.S., Gutierrez said.
Some of the notable declines in one measure, the Kelley Blue Book Fair Purchase Price for new cars, include the Honda Accord and Nissan Sentra, which are both down nearly $1,500.
“The Honda Accord and Nissan Sentra can attribute their price decline to improved inventory levels, falling fuel prices and the expectation of a redesign for each model later this year,” said Gutierrez. “Although conditions in the global economy continue to deteriorate, consumers who are willing to pull the trigger on a new vehicle will find that there are plenty of deals available.”
Tuesday, June 26, 2012
The move underscores Toyota CEO Akio Toyoda’s goal of offering a gas-electric alternative in virtually all products sold for the Japanese giant.
Beyond the addition of a first-ever hybrid, the new Avalon is a significant departure for Toyota. First shown at this year’s New York Auto Show, the 2013 Avalon was developed entirely in the U.S. and features a striking new shape that’s a distinctive new look that’s a striking shift away from Toyota’s traditionally plain vanilla approach to styling.
Set to go on sale late this year, the Avalon will be one of six new models or variants to get a hybrid. The maker earlier this year unveiled the compact Prius C, as well as a plug-in version of the original Prius hatchback.
he gas-electric drivetrain in the new Avalon will be shared with the current Toyota Camry. That means a 2.5-liter inline-four engine paired with two electric motors. In combination they will produce 200 horsepower and the maker claims the Avalon Hybrid will be able to launch from 0 to 60 in just 8.5 seconds, reasonably quick for its class and one of the faster hybrids, in general.
Fuel economy is expected to come in at 40 City, 39 Highway and 40 Combined, though the EPA isn’t expected to make that official until closer to the launch of the 2013 Toyota Avalon line. Like other Toyota hybrids the full-size sedan will be able to creep along in electric vehicle mode at speeds up to about 25 mph for a maximum of approximately 1 mile.
Toyota is sticking with its familiar nickel-metal hydride battery chemistry, rather than migrating to more advanced lithium-ion, as many of its competitors have been doing. According to Avalon Chief Engineer Randy Stephens, NiMH batteries have proven their reliability and have a lower cost than lithium technology. But they also store less energy – limiting battery-only range, for one thing – and take up more space. In a vehicle as big as Avalon, however, space shouldn’t be much of an issue.
The Avalon Hybrid’s impressive fuel economy also reflects efforts to improve the sedans aerodynamics while also reducing its weight. The basic sedan is about 120 pounds later than the 2012 Avalon, despite plenty of added content. Even the Hybrid weighs about 23 pounds less than last year’s model.
The full-size sedan market has been undergoing some radical and unexpected changes in recent months. Hyundai kicked things off with a more lavish and stylish remake of its Azera. Chevrolet will follow for early in the 2014 model-year with an all-new Impala. And Ford is making some notable improvements in the big Taurus sedan.
The Avalon will, however, be the only hybrid in the segment, at least for now. That will get it a significant mileage advantage. The closest any competitor comes in terms of space and fuel economy is the Volkswagen Passat. Though officially designated a midsize it offers virtually as much interior space as the 2013 Toyota Avalon and, with its TDI diesel and a manual gearbox, yields 31 mpg City, 43 Highway.
Camry’s non-Hybrid XLS with a 2.5-liter I-4 will deliver 21 mpg City, 31 Highway and 25 Combined. The bigger 3.5-liter V-6, rated at 268 hp and 248 lb-ft of torque, is expected to get 21/31/24 mpg – while yielding 0 to 60 times of around 7 seconds.
Toyota won’t release pricing until closer to the launch of the 2013 Avalon.
Monday, June 25, 2012
Tuesday, June 19, 2012
Jay Leno has finally gotten around to getting his hands on the Scion FR-S. The latest episode of Jay Leno's Garage is all about the new low-buck sports car from Toyota. Jack Hollis, the vice president and General Manager of Scion, stops in to give the TV personality a full walk-around of the 200-horsepower coupe. While Leno's collection includes every shade of high-horsepower machinery, the comedian is also a fan of cheap driving fun for the masses. Hollis hits the high points of the model's development, including the tie-in with Subaru and not-so-subtle nods to the ghosts of Toyota performance past.As usual, the cameras follow Leno as he takes the FR-S onto the streets around Los Angeles for a quick sprint. He also submits the boxer four to his typical "immaturity test" with mixed results. We approve all the same. You can check out the full video by scrolling below or head over to JayLenosGarage.com to check out a few photos of the FR-S hanging out in the Big Dog Garage.
Monday, June 18, 2012
Cloudy headlights can be restored in a very specific way. Find out how to restore cloudy headlights with help from an expert in the automotive industry in this free video clip.
Wednesday, June 13, 2012
Thursday, June 7, 2012
Wednesday, June 6, 2012
As Summer Heats Up, Toyota Sponsors Entrance into the Glamorous World of Dr. Hank Lawson Via Exclusive Video on USA Character Chatter and Viggle
“USA and Toyota are continuing their history of providingfans with compelling digital user experiences, and this season we are expanding that by partnering with Viggle, one of the hottest second screen applications,” said Alexandra Shapiro, executive vice president, marketing & digital, USA. “Using our ‘Created With’ approach, we bring together innovative to provide our passionate fanbase with compelling digital storytelling arcs that increase their engagement with our original programming and brand sponsors."
fans can join in on the fun through various media, including Viggle and USA’s Character Chatter, the network's real-time Social TV Fan Participation Platform. By using their computers or smart phones fans can see behind-the-scenes video shot on location in the Hamptons, as well as exclusive cast and producer interviews, outtakes, games and more, presented by Toyota. Each week throughout the season, USA will post new content – some of it from the set, which is currently shooting new episodes for the season.
“Our partnership with USA on the’ digital activations enables us to give fans an experience that complements our on-air initiatives while offering exclusive content in an immersive and contextually relevant way,” said Dionne Colvin, national marketing media manager, Toyota. “We believe that interacting with consumers within both the online and mobile channels becomes an engagement that is unique to each person and allows for multiple touchpoints with the Toyota brand.”
Fans can access USA’s Character Chatter at www.characterchatter.usanetwork.com to engage with each other or talent or log-on to Viggle via their iPhone, iPad or Android device. The ultimate prize is to win the Summer on the Set sweepstakes, a trip to the Hamptons to tour the set of , potentially meet with cast members, and take home memorabilia from the trip.
stars Mark Feuerstein as Dr. Hank Lawson, the go to “doctor for hire” in the Hamptons. The series also stars Paulo Costanzo, Reshma Shetty, Jill Flint, Campbell Scott and Brooke D’Orsay, with television royalty Henry Winkler and Christine Ebersol, who recur on the series. Hank, along with team – his brother and CEO of Hank Med, Evan (Costanzo), his physicians’ assistant, Divya (Shetty) and the head of administrator at the local hospital, Jill (Flint) – treat a variety of fascinating patients in unusual situations, for which only the exclusive Hamptons could provide the backdrop.
From Universal Cable Productions,is written and executive produced by Michael Rauch and Andrew Lenchewski. Rich Frank also serves as executive producer along with Jeff Kwatinetz from Prospect Park and Connie Burge. Co-executive producers are Carol Flint, Jon Sherman, Kerry Orent and Jack Bernstein.